Hello!

I am Kru and I am passionate about designing nuanced, simplified and delightful user experiences across industries and problem areas.

Senior Product and User Experience Designer with 7 years of industry experience and based in Sydney, Australia.

Selective Case Studies

  • Reducing drop-off rate in the online application experience

    Product & User Experience Design
    Client : ANZ Bank - Retail

    Learn more

  • UX/UI revamp of internal B2B web portal

    User Experience Design
    Client : Accenture Song

    View case study

  • UI design for B2B native iOS mobile application

    Product & User Experience Design
    Client : Saudi Telecom Company

    View project

  • Driving conversion for online & offline shopping journeys

    Journey mapping and UI prototype
    Client : Google RAP and Home Centre

    ‎‎۫View more

My personal and client work lies at the intersection of my interest in human behaviour, arts & culture and my curiosity for exploring new mediums.